Seth Rogen Commercializes Cannabis, Makes Ashtrays


By Angela Underwood

Everybody loves Seth Rogen, and if they don’t, they should.

The guy is awesome. Not only is he down-to-earth, honest, and funny as heck; he loves him some weed, a topic he has gladly discussed with Howard Stern Live from SiriusXM’s new Hollywood studios and The Guardian.

Co-owner of Canadian cannabis company Houseplant along with comedic peer Evan Goldberg, the duo have created a brand that was as well thought out as their comedic endeavors.

“Houseplant is a passion we’ve brought to life through drive and dedication,” Rogen told The Guardian.

Collaborations between the two have worked out well in the past, as the pair has teamed up to create such marijuana masterpieces as Pineapple Express, Superbad, and This is the End.

And while the Houseplant co-owners Seth Rogen and Evan Goldberg are happy to keep the party going, they have also been fierce advocates for marijuana education and enhancing the user experience.

Rogen has never shy about voicing his fondness for marijuana, and is hoping to pass along the knowledge he’s acquired as both a user and entrepreneur to a rapidly expanding customer base.

Consumers of the tandems flower have raved about it being the bees knees, with one buyer bragging Rogen’s strand is affordable and available at The Hunny Pot in Toronto.

Since its founding in March of 2019, Houseplant has expanded into six provinces in Canada thanks to a partnership with Canadian pot giant Canopy Growth Corporation. Earlier this month, Houseplant expanded its portfolio of products, introducing pre-roll joints and softgel capsules to their line.

“Every decision we’ve made for the business reflects the years of education, first-hand experience, and respect we have for cannabis,” Rogen said.

Rogen, who found fame Hollywood as a sort of “stoner every-man,” has so much respect for his cannabis; he began creating ashtrays to hold his joints, telling Stern how the idea came about.

“I realized I interacted with ashtrays more than almost any object in my life because I smoke weed all day,” he said to the radio host, adding he and his wife now own a kiln and pottery wheel.

Though his ashtrays are not for sale, they are a keepsake among his friends, with the A-lister recently requested to craft one for Charlize Theron and Snoop Dog, the king of cannabis.

“I do it almost every single day,” Rogen said. “It’s all about centering … it’s like a physical manifestation of a mental place you want to be: which is centered.”

While Rogen gives lots of love and affection to Houseplant and his one-of-a-kind ashtrays, he rejects smoking the flower any other way than old school, which he discussed with Stern.

“I never vaped really because I never quite got what the fuck it was … with weed, I always knew pretty much what it was—you could see it,” he said, adding. “Here, (U.S.), it’s like anyone can make that stuff, and you don’t know what that stuff is.”