Juul is Under Fire for Vaping-related Illnesses and Deaths

Dank Vapes

Electronic smoking products are displayed in a local shop in Jersey City, New Jersey., U.S., September 12, 2019. REUTERS/Eduardo Munoz

By Olive Lundegaard

September 24, 2019 – The pressure is growing as Juul is under fire for the recent spike in vaping-related deaths. The U.S. Attorney’s Office for the Northern District of California has launched a criminal investigation into e-cigarette company Juul to determine whether Juul targets minors using its marketing and playful packaging to sell flavored e-cigarettes. The Federal Trade Commission (FTC) has also launched a criminal probe into Juul in response to the recent spike in vaping-related illnesses and deaths.

Juul is under fire

The pressure is growing as Juul is under fire for the recent spike in vaping-related deaths. The U.S. Attorney’s Office for the Northern District of California has launched a criminal investigation into e-cigarette company Juul to determine whether Juul targets minors using its marketing and playful packaging to sell flavored e-cigarettes. The Federal Trade Commission (FTC) has also launched a criminal probe into Juul in response to the recent spike in vaping-related illnesses and deaths.

The pressure is growing as Juul is under fire for the recent spike in vaping-related deaths. The U.S. Attorney’s Office for the Northern District of California has launched a criminal investigation into e-cigarette company Juul to determine whether Juul targets minors using its marketing and playful packaging to sell flavored e-cigarettes. The Federal Trade Commission (FTC) has also launched a criminal probe into Juul in response to the recent spike in vaping-related illnesses and deaths.

Even more bad news for Juul, the Food and Drug Administration (FDA) issued a warning letter earlier this month regarding Juul’s illegal marketing practices—Juul’s “Make the Switch” campaign falsely claims that e-cigarettes are a safer alternative to combustible cigarettes. While Juul is under fire, it stands by its ad campaign and plans to continue running the adds.

These investigations are all part of a recent focus on vaping by state and federal officials. The Trump administration said earlier this month that it plans to ban flavored e-cigarettes in order to end teen vaping. Michigan and New York are the first two states to announce bans on flavored vaping products as well.

The growing concern and focus on vaping by state and federal officials was sparked by the nine—and counting—confirmed deaths, and at least 530 confirmed cases of lung damage from vaping, according to the CDC.